Kylie Jenner is expanding her fashion brand Khy into footwear, announcing the label’s first shoe collection through a collaboration with Italian footwear brand Gia Borghini.
The new collection marks another expansion for Khy, which has previously focused on clothing and fashion collaborations. The footwear range is scheduled to launch on August 21, 2026, according to current reports.
The campaign features Jenner showcasing several designs from the collection, putting the focus on minimalist heels and sandals designed to work with different outfits.
Khy Moves Into Footwear for the First Time
Khy was launched in 2023, with Kylie Jenner serving as Creative Director. The brand describes its approach as combining Jenner’s personal style with collaborations involving established designers and labels.
Until now, Khy has been better known for clothing collections.
The Gia Borghini partnership changes that by taking the brand into footwear for the first time.
For Khy, the move could help broaden the brand beyond seasonal apparel and give customers another product category within the same fashion label.
Three Shoe Styles Lead the Collection
The Khy x Gia Borghini footwear collection includes three main silhouettes:
| Style | Type |
|---|---|
| The Studio Thong | Minimal thong-style footwear |
| The Muse Thong | Heeled thong silhouette |
| The Icon Sandal | Statement sandal |
The collection includes different materials and finishes, including leather, metallic options and pony-hair treatments, according to fashion industry coverage.
The designs follow the minimalist aesthetic frequently associated with Jenner’s recent Khy releases.
Kylie Jenner Had Already Previewed the Icon Sandal
One of the upcoming designs had effectively appeared in public before the official footwear announcement.
Jenner wore a metallic version of The Icon Sandal while attending an NBA Finals game in June with Timothée Chalamet. At the time, the footwear had not yet been formally introduced as part of Khy’s first shoe collection.
That appearance now looks like an early preview of the footwear expansion.
Gia Borghini Collaboration
Rather than developing its first footwear collection entirely on its own, Khy partnered with Gia Borghini, an Italian footwear label.
The partnership follows Khy’s wider collaboration-driven strategy.
Khy says its collections are created alongside designers, brands and other creative partners, allowing the label to experiment with different materials and product categories.
For its first move into shoes, partnering with an established footwear company provides Khy with specialist experience in the category while retaining the visual direction associated with Jenner’s brand.
Campaign Draws Attention Ahead of Launch
The promotional campaign has already generated significant entertainment and fashion coverage.
Jenner appears wearing footwear from the collection in a minimalist campaign designed to keep attention on the new designs. Some entertainment outlets have focused heavily on the styling of the campaign, but the larger business development is Khy’s move into footwear for the first time.
That distinction is important because the launch expands the range of products Khy can offer rather than representing only another advertising campaign.
When Will Khy’s Shoe Collection Launch?
The Khy x Gia Borghini footwear collection is scheduled to launch on August 21, 2026.
Customers interested in availability and final product details should check the official Khy website around launch because individual styles or sizes may sell out and availability can change.
What Is Khy?
Khy is Kylie Jenner’s fashion label, launched in 2023.
Jenner serves as the company’s Creative Director, while the brand has built its identity around wardrobe essentials, statement pieces and collaborations with outside designers and labels.
The footwear launch represents another stage in that expansion.
Moving into shoes potentially allows Khy to sell customers a more complete look rather than focusing primarily on clothing.
Why This Launch Matters for Khy
Celebrity fashion brands face a basic challenge: initial attention does not automatically translate into a lasting fashion business.
Expanding into new categories can help a label build a broader product ecosystem, but the products still need to generate demand beyond the celebrity name attached to them.
Khy’s decision to enter footwear through an established specialist partner is therefore notable. Instead of simply attaching the Khy name to generic shoes, the company has chosen a collaboration with a dedicated footwear brand for its first release in the category.
How shoppers respond after the August 21 launch will provide a clearer indication of whether footwear could become a permanent part of Khy’s business.
Kylie Jenner Khy Shoe Collection FAQs
Is Kylie Jenner launching Khy shoes?
Yes. Khy is launching its first footwear collection in collaboration with Italian footwear brand Gia Borghini.
When will the Khy footwear collection launch?
The collection is scheduled for August 21, 2026.
What shoes are included in the collection?
The reported lineup includes The Studio Thong, The Muse Thong and The Icon Sandal.
Has Kylie Jenner worn the shoes publicly?
Yes. Jenner previously wore a metallic version of The Icon Sandal during an NBA Finals appearance in June.
When was Khy launched?
Khy launched in 2023, with Kylie Jenner serving as Creative Director.
Final Word
Kylie Jenner’s Khy is moving into footwear for the first time, with Gia Borghini helping the fashion brand introduce three new shoe silhouettes.
The August 21 launch represents more than another celebrity campaign. It expands Khy into a major new fashion category and gives the brand an opportunity to build beyond its existing clothing collections.
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